Johann Füller

Expertise in:
Innovation, Entrepreneurship
German, English, Spanish
Time Zone:
W. Europe Standard Time
€10.00/min (incl. 20% VAT)

Johann Füller is Professor for Innovation and Entrepreneurship at the Innsbruck University School of Management and CEO of Hyve AG innovation agency.

2012 Prof. Dr. Johann took office at the University of Innsbruck’s faculty for Business Administration, where he holds the recently founded chair for Innovation and Entrepreneurship in the Department of Strategic Management, Marketing and Tourism. Since his habilitation on „Communities as a Source of Innovation – Towards a Theory of Innovation and Virtual Co-Creation Communities. Innovation 2.0 – From Fortified Castles to Open Bazars” he has been a senior lecturer of Marketing at the Innsbruck University School of Management. He is Fellow at the NASA Tournament Lab-Research at Harvard University and CEO of Hyve AG, an innovation and community company. In line with his research focus, he regularly gives guest lectures about co-creation, online branding, creative consumer behavior, online marketing, open innovation, and the utilization of online communities. From 2008-2010, Johann was a visiting scholar and research affiliate at MIT Sloan School of Management. Johann habilitated in business administration at the Innsbruck University. He received his PhD in marketing with distinction about “Community Based Innovations - Virtual Integration of Online Consumer Groups into New Product Development". Before, he was engaged 3 years as corporate consultant in the field of strategic change at PriceWaterhouseCoopers. He further gained experience at McKinsey & Comp., Siemens, and Allied Signal. The graduated mechanical and industrial engineer completed his career with a master of international business as well as the Euro-Certificate for Engineers. Study visits led him to USA, France, and Spain. Johann published more than substantially in journals such as California Management Review, Harvard Business Manager, Industrial Marketing Management, Journal of Product Innovation Management, Journal of Business Research, Journal of Travel Research, Journal of Management Information Systems, Marketing Science, MIS Quarterly, Technovation, and others. His research explores user generated content and co-creation communities from multiple perspectives. As CEO of HYVE AG, Johann consults top corporations with the development of customer focused innovations and online communities. ACADEMIC PRIZES / AWARDS 2015 Case Centre's Award for Production and Operations Management for Siemens Case Study 2013 Kathan, Wolfgang; Hutter, Katja; Füller, Johann (2013), Reciprocity in Innovation Contest Communities – Reciprocity vs. Free-Riding in an Environment of Competition, Conference Paper SNAA 2013. 2013 Innovationspreis-IT Best of 2013 for HYVE AG with HYVE Innovation Day 2012 Handelsblatt-Ranking Business Studies: 33rd of the most publishing authors. 2011 Hutter, Katja, Julia Hautz, Johann Füller, Julia Müller, and Kurt Matzler (2011), "Communitition: The tension between competition and collaboration in community based design contests," Creativity and Innovation Management, 20 (1), 3-21. Tudor Rickards & Susan Moger Best Paper Award 2011 2010 Füller, Johann, Virtual Co-Creation of New products and its Impact on Consumers‟ Product and Brand relationship” Best Paper Proceedings of the 2010 Academy of Management Meeting. Since 2009 Selected Blogger for the Harvard Business Manager 2009 Kohler, Thomas; Matzler, Kurt; Füller, Johann: Emerald Citation of Excellence Top 50 papers Award 2009 out of 15.000 articles; Top 0,33% of published papers. 2009 Füller, Johann, Mathias Schmid, Katja Hutter, Julia Hautz, Johannes Gebauer, Michael Kuhn; The Best Student Paper Award; The 2nd ISPIM Innovation Symposium, New York 2004 Füller, Johann; Hienerth Christoph, “Engaging the creative consumer” has been selected as one of the 10 “latest most original business thinking” Ideas in the News by Means Business 2007 Füller, Johann, Gregor Jawecki and Hans Mühlbacher (2007). "Innovation Creation by Online Basketball Communities," Journal of Business Research 60(1): 60-71. One of JBRs most cited articles

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